Pricing

Start with simple form delivery, then add client workspaces, stronger spam controls, lead scoring, and automation when the site is ready for them.

Laptop on an office desk ready for form setup work
Pick the plan by site complexity, not by guesswork.

Choose the smallest plan that covers the job.

Pro is the recommended plan for production client sites up to 100 forms. Enterprise raises the ceiling to 500 forms and 5,000 monthly emails for larger portfolios.

Free

For testing one simple form before a client site needs managed delivery.

NZ$0 /month
No setup
  • 1 active form
  • 50 submissions per month
  • GazeForm submit domain
  • Powered by GazeForm branding
  • Basic dashboard inbox
  • Honeypot spam guard
  • Admin-approved account
  • No client auto-replies
  • No form builder
  • Best for proof-of-concept testing
Start free

Basic

For one client website that needs dependable form capture without required branding.

NZ$20 /month
Free setup for Excelin Web clients; NZ$199 setup otherwise
  • Up to 3 active forms
  • 500 submissions per month
  • Email notifications
  • 1 client auto-reply rule per form
  • Up to 3 custom domains and Turnstile
  • Contact and Booking form builder templates
  • Invitation RSVP add-ons sold separately at NZ$20 each
  • Spam filtering
  • No required GazeForm branding
  • Best for standard contact and quote forms
Request Basic

Enterprise

For agencies and high-volume sites that need 500 forms, 5,000 monthly emails, domains, and automations.

NZ$150 /month
Free setup for Excelin Web clients; managed setup otherwise
  • Up to 500 active forms
  • 5,000 emails per month
  • Unlimited custom domains and Turnstile
  • AI lead scoring
  • AI summaries and tags
  • Full email automation rules
  • Form builder with all templates
  • Webhook and Slack targets
  • Invitation RSVP add-ons sold separately at NZ$20 each
  • Best for agency portfolios and high-volume operations
Request Enterprise

What each plan can do.

This comparison follows the current app plan configuration, including form limits, submission limits, domains, builder access, lead scoring, and automation gates.

26 listed capabilities Plan-gated items are available only on the plans shown here.
Capability Free Basic Pro Enterprise Status
Active forms 1 form Up to 3 Up to 100 Up to 500 Core
Monthly submissions/emails 50 500 2,000 5,000 emails Core
GazeForm submit domain Core
Remove required GazeForm branding Core
Dashboard inbox Basic Core
Submission status tracking Manual Core
Email notifications Core
Client auto-replies 1 template Full rules Full rules Plan gated
Form builder Contact and Booking All available templates All available templates Plan gated
Confirmation redirects Default page Custom URL Custom URL Custom URL Core
CSV export Core
Client workspace separation Single workspace Core
Admin approval workflow Core
Honeypot spam trap Core
Rate limiting Basic Standard Advanced Advanced Core
Cloudflare Turnstile Plan gated
Custom sending domain Plan gated
Custom form domain Up to 3 Plan gated
AI lead scoring Plan gated
AI summaries and tags Plan gated
Filters and search Basic filters Status filters Score and source filters Score and source filters Core
Follow-up email automations 1 auto-reply rule per form Full action rules Full action rules Plan gated
Slack or team notifications Plan gated
Webhooks Plan gated
Weekly digest email Preview only Plan gated
Priority setup support Standard setup Priority setup Priority setup Core

Recommended upgrade path.

Match the plan to the client site's real operating needs: delivery first, then domains, scoring, and automations as volume grows.

01

Keep Free narrow

Use Free for one form, small volume, the GazeForm submit domain, and required branding while testing the flow.

02

Use Basic for client launches

Move to Basic for 3 forms, 500 submissions, paid Turnstile setup, 3 custom domains, and one auto-reply rule per form.

03

Make Pro the active-site default

Use Pro when a site needs 100 forms, unlimited domains, AI scoring, score-based rules, webhooks, or Slack notifications.

04

Add paid RSVP workflows separately

Use the NZ$20 Invitation RSVP add-on when an event needs a dedicated RSVP form with its own approval and limit.

05

Move portfolios to Enterprise

Use Enterprise for agency portfolios that need 500 forms, 5,000 monthly emails, unlimited domains, and full automations.

Ready to price a client form backend?

Start with the plan that matches today, then graduate the site when automations, scoring, or custom domains become useful.